OEM PRICING STUDY
Service/Parts/Accessories Pricing Analysis
Understand Dealer Parts/Accessories Markups. Optimize Your Own Pricing Strategy to Sell More.
The InteliChek OEM Service Pricing Study gives manufacturers a clear view into how dealers are marking up parts/accessories in real-world service pricing - market by market, region by region, and nationally.
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By analyzing dealer-level retail pricing and isolating parts and labor, you gain critical insight into how your parts/accessories are being priced to the end customer. Use this data to evaluate pricing patterns and make informed adjustments to your wholesale parts/accessories pricing strategy.
Data-Driven Parts/Accessories Pricing at Every Level
- Dealer-Level Visibility: See how individual dealerships are pricing parts/accessories and how those prices compare to local competitors.
- Market-Specific Insights: Identify mark-up trends across different geographies and customer bases.
- OEM-Level Impact: Align your national, regional, or market-based pricing strategies with real-world
data to better support dealer profitability and competitiveness.
Support Dealers. Retain Customers. Boost Brand Loyalty.
Provide dealers with access to their own competitive pricing data so they can stay aligned with the market. Competitive pricing helps retain service customers - and increases the likelihood they return for their next vehicle.
Reporting at Every Level
Dealerships receive interactive dashboards showing real-time local comparisons. Corporate users get access to a permission-based online system, as well as Excel and PDF reports, summarizing trends, outliers, and performance opportunities, all organized by internal role and hierarchy.
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What You Get with InteliChek:
- Customized pricing studies across your full network
- Local, regional, and national price comparisons
- Competitor high, low, and average benchmarks
- Additional data (days wait, wait times, parts brands, and more!)
- Online dashboards for each dealer
- PDF and Excel reports for corporate-level visibility
- Permission-based access matching your org chart
- Dealer-level Dare to Compare promotional tools
