Episode 8: Totally Awesome!! Using '80s Pop Culter To Sell Cars
What do The Dukes Of Hazzard, G.I. Joe and Rambo have in common with a new car dealership? You are about to find out in Episode 8 of The Multi-Point Inspection Podcast. Scott Romine is Media Director of Gwatney Automotive in Arkansas. And he is a one-man show, doing the work of six people to help market Gwatney Automotive. Scott uses innovative and creative ways to advertise for Gwatney, including coloring books, animated commercial spots and even a radio show that includes celebrities as guests. And if Gwatney Automotive sounds familiar, that’s because we featured them in Ep.5 of MPI, with the Gwatney Automotive Apprentice Program. Looking for some new ways to advertise for your dealership? This is a must-listen to episode!